Trade Marketing Manager (All channels)

Trade program library development by channel
Customer Performance Review: Drive performance across channels to meet revenue, volume, and profit targets. Monitor channel- specific P&Ls, optimize trade investment, and improve ROI across customer types and touchpoints.
Channel Planning: Define the channel segmentation strategy, identify key growth drivers, and develop differentiated activation playbooks for each channel (Wholesales, On- Premises, Off- Premises, Online).
Customer Business Planning: Lead channel- level business planning in collaboration with Sales and Key Account teams, ensuring trade plans are embedded in the customer commercial strategy.
Promotion & Activation Governance: Design, deployment, and governance of all trade programs, including promotional calendars, in- store activations, ASMPQ visibility, and POSM development. Ensure activation excellence with strong controls on execution as of ASMPQ and in- store execution standards, budget adherence, and ROI analysis.
Market execution evaluation.
Data, Insight & Process Optimization: Lead post- activity evaluations, performance dashboards, and trade marketing effectiveness reviews (promotion, display, sampling, ...) Champion the use of off- take data and shopper insights to inform investment decisions, and channel development opportunities.
Sales forecasting process.

Behaviour competencies: Interpersonal Skills, Customer Service/Customer Relations, Planning & Organizing skill, Decision Making, Creativity and Innovation.
Knowledge/ Experience: Trade Marketing Management, Channel Management, Promotion Management, Forecast & Branding, Financial Evaluation.
Other skills: Sales Training and Qualification & Marketing Training and Qualification.
Experience: Above 7 years of relevant experience in Trade Marketing & Channel Management, especially for F&B FMCG industry or in Trade Marketing agency.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-24 12:30:03