Trade Marketing Manager - Morinaga Milk

Trade Promotion Planning & Execution

Ensure trade promotion programs are aligned with brand strategy and business objectives to deliver optimal sales performance.
Develop and execute trade promotion plans by channel and target consumer segment within the approved budget.
Work closely with Sales and Brand Marketing teams to ensure effective in- market execution.

POSM & In- store Execution

Monitor execution quality and compliance, and propose corrective or improvement actions as needed.
Plan and manage POSM production, allocation, and deployment by channel and region.
Ensure in- store displays are executed at the right time, in the right place, and in compliance with brand guidelines.

Price Monitoring & Channel Management

Monitor retail pricing across MT, GT, Mother & Baby Stores, and online channels.
Propose trade support or adjustments to ensure pricing consistency and channel harmony.
Analyze competitor pricing and identify potential channel conflicts.

Trade Marketing Performance & Optimization

Evaluate campaign effectiveness using key metrics (ROI, sales performance, distribution coverage, and brand visibility).
Recommend optimization initiatives to improve future trade marketing effectiveness.
Collect and analyze data from trade marketing activities and promotions.

Trade Policy & Budget Management

Ensure trade programs are implemented consistently, transparently, and in compliance with approved policies.
Develop and manage trade promotion and support policies for distributors and retailers.
Track and control trade marketing budgets; conduct post- promotion reconciliation and ROI reporting.

Market Insight & Cross- functional Collaboration

Consolidate market insights to support trade decision- making.
Collaborate cross- functionally to propose actionable trade plans by channel and region.
Conduct regular market visits to monitor competitor activities, market dynamics, and industry trends.

Good command of English (speaking, writing, and presenting)
Good understanding of the mother and baby market and target consumer behavior
Minimum of 8 years of Trade Marketing experience in the milk and dairy or mother and baby industry
Strong experience in multi- channel Trade Marketing, especially in the GT channel
Strong analytical, communication, and coordination skills
Age: 35–40

Work from home one day per month
Annual health check- up
Full statutory benefits (social insurance, health insurance, unemployment insurance, paid annual leave, sick leave, maternity leave, etc.)
Holiday and festival gifts or bonuses
Internal purchase discount
13th- month salary bonus
Team- building activities, year- end party, and monthly staff birthday celebrations
Support from the labor union (wedding, childbirth, sickness, etc.)

Cập nhật gần nhất lúc: 2026-02-08 01:40:03