Trade Marketing Specialist

• Consult and coordinate with region sales team to design appropriate local programs to increase brand awareness.
• Plan & execute trade marketing strategy for MT/GT Channel for product in confectionary market (Focus on In- store communication activities: PG Sampling, Activation POSM) on basis of maximum sales & operation profit.
• Prepare for budget & resource for plan: find appropriate suppliers & Simulate cost, human resource as well as operating method with high level of customization depending on each project.
• Analyze market basing Orion’s internal data, Nielsen data (sales, distribution, display) & market observation (Trend & Competitor‘s behavior, shopper behavior, consumer behavior) to find out the insight, the gap & opportunities to build plans.
• Collaborate with other sales division & Marketing division to build trade marketing plan by channel/ regions for each category each monthly/ quarterly.

• Analyze market basing Orion’s internal data, Nielsen data (sales, distribution, display) & market observation (Trend & Competitor‘s behavior, shopper behavior, consumer behavior) to find out the insight, the gap & opportunities to build plans.
• Consult and coordinate with region sales team to design appropriate local programs to increase brand awareness.
• Prepare for budget & resource for plan: find appropriate suppliers & Simulate cost, human resource as well as operating method with high level of customization depending on each project.
• Collaborate with other sales division & Marketing division to build trade marketing plan by channel/ regions for each category each monthly/ quarterly.
• Plan & execute trade marketing strategy for MT/GT Channel for product in confectionary market (Focus on In- store communication activities: PG Sampling, Activation POSM) on basis of maximum sales & operation profit.

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Cập nhật gần nhất lúc: 2025-11-07 00:30:03