Trade Marketing Supervisor

JOB DESCRIPTION: TRADE MARKETING SUPERVISOR
Our flagship brands include Lacàph, a premium coffee brand dedicated to showcasing the vibrant culture of Vietnamese coffee, and BOLD84, a dynamic canned coffee brand inspired by street culture and self- expression.
Our mission is to share Vietnamese coffee and culture with curious people everywhere, so we take time to learn about the many farming communities who grow our beans. They are passionate about Vietnamese coffee too, and we want to share their stories, their culture, and their rich heritage with our customers at home and abroad.
We are always looking for ambitious talent from inside and outside the coffee industry, and so we look forward to having you join us on our journey!
Collective Company Limited is committed to building and scaling modern Vietnamese coffee brands that celebrate the country’s rich heritage, craftsmanship, and community.
Through responsibly sourced ingredients, creative storytelling, and innovative experiences, Collective connects with a global audience to share the richness of Vietnam’s coffee culture.
Based in Ho Chi Minh City, we strive to create authentic, impactful experiences that resonate across generations and cultures.
ABOUT THE ROLE
We are looking for a performance- driven Trade Marketing Supervisor to lead and execute revenue- focused marketing initiatives across multiple channels, including:
• B2B International
• E- commerce
• Experiences (Retail & Coffee Experiences)
• B2B Domestic (Retail & HORECA)
You will play a critical role in translating business targets into structured, measurable marketing actions that directly impact sales growth.
This role will oversee trade marketing planning, campaign execution, sell- out performance, and activation strategy while managing the Designer and Digital Content & Email Marketing Specialist.
WORKING CONDITIONS
Working Location
▪ Head Office: 236- 238 Nguyễn Công Trứ, Bến Thành Ward, Hồ Chí Minh City
Working Time:
▪ Working time: From 09.00 am to 06.00 pm – Monday to Friday
▪ Lunch time: From 12.00 pm to 01.00 pm – exclusive of working hours.
DUTIES & RESPONSIBILITIES
Trade & Campaign Planning
• Translate business goals into activation plans and execution timelines
• Design and implement cross- channel campaigns
• Develop quarterly and annual trade marketing plans aligned with revenue objectives
• Ensure marketing initiatives support product launches and expansion plans
Trade Activation & Retail Execution
• Support distributor programs and ensure alignment with sales objectives
• Develop trade promotion mechanics (bundles, seasonal campaigns, limited editions)
• Plan and execute in- store activations, sampling programs, and POSM rollout
• Monitor sell- out performance and adjust strategies accordingly
E- commerce & Digital Coordination
• Ensure campaign messaging consistency across retail and digital channels
• Track performance metrics and optimize based on data
• Collaborate with Digital Specialist to align online campaigns with trade strategy
Performance Monitoring & Reporting
• Prepare weekly and monthly performance reports
• Conduct market analysis and identify growth opportunities
• Maintain budget discipline and cost efficiency
• Track campaign ROI and channel performance
Team Leadership
• Ensure timely asset delivery and quality execution
• Maintain structured workflow and accountability
• Directly manage Designer and Digital Content & Email Marketing Specialist
• Coordinate cross- functionally with Sales, Operations, and BD teams
REQUIREMENTS
• Familiarity with coffee industry or FMCG sector is a plus
• 3–5 years experience in Trade Marketing, FMCG, F&B, or Retail industry
• in Market Planning and Trade Marketing strategy
• Excellent written and verbal communication skills
• Proficiency in Excel, reporting tools, and market analysis software
• Experience collaborating closely with Sales teams to drive business outcomes
• Bachelor’s degree in Marketing, Business, or related field preferred
• Proven ability to create and implement structured campaigns
• Strong analytical skills with the ability to translate data into action
Performance Benchmarks (KPIs)
• Operational Excellence: Maintain an activation execution rate of 95% or higher.
• Digital Impact: Deliver quantifiable increases in e- commerce traffic and conversion rates.
• Project Precision: Ensure ≥ 98% on- time delivery for all creative and strategic assets.
• Revenue Growth: Drive ≥ 15% YoY sell- out growth across all domestic channels.
• Efficiency: Achieve a minimum Campaign ROI of 2.5x.
Candidate Profile
• Execution Powerhouse: The ability to move from concept to completion with speed and precision.
• Revenue- First Mindset: A commercially- driven strategist who prioritizes bottom- line growth.
• Meticulous Standards: Highly organized with an unwavering attention to detail.
• Agile Performer: Thrives within the high- pressure, fluid nature of an entrepreneurial environment.
• Strategic Problem- Solver: A proactive thinker who anticipates challenges and provides ready- made solutions.
Strategic Career Growth
This role is a cornerstone of Collective’s scalable marketing framework. We are looking for a high- potential individual who views this as a definitive step toward a Marketing Manager leadership position, with a promotion path directly tied to performance and impact.
BENEFITS
• Year- end bonus based on individual and company performance;
• Coffee farm visits and team building activities, including our monthly Town Hall Breakfast;
• Phone and parking allowance upon completion of probation;
• “All you can drink” coffee provided by our star Coffee Guides team;
• Private health insurance and annual health check;
• A personal copy of our book, Đặc Đen Đắng: The Vietnamese Coffee Book, upon completion of probation;
• Relevant training and guidance with regular feedback for improvement;
• And all additional benefits, rights, and allowances as per the Vietnamese Labor Code.
• Annual salary reviews and career planning day;
• Two “Family Emergency” days/year for critical moments where your family needs you the most;
• Internationally- oriented work environment with English and Vietnamese as primary languages;

meal allowance financial benefits, team building events, travel, near public transport work environment and facilities, career growth, well ness

Cập nhật gần nhất lúc: 2026-03-30 20:10:02