User Acquisition

We are seeking a motivated Digital Marketing Specialist specializing in User Acquisition (UA) Marketing for our mobile apps. The ideal candidate will drive user growth through effective campaign planning and optimization, focusing on achieving strong ROAS, revenue KPIs, and app store visibility. This role involves close collaboration with product, creative, and development teams to deliver impactful mobile app acquisitions on a global scale.
User Acquisition Planning and Execution:

Conduct monthly/quarterly UA plans for mobile apps, including performance evaluation and prediction.
Work closely with ad networks (Google, Apple Search Ads, Facebook, TikTok, AppLovin, etc.) representatives to plan and optimize campaigns.
Analyze and optimize App Store Optimization (ASO) on both iOS and Android platforms.
Develop, manage, and analyze various UA channels to optimize ROAS and achieve revenue & profit KPIs.

Creative and Product Collaboration:

Collaborate with product and creative teams to produce high- quality ads (videos, banners, playable ads), test variations, and iterate based on performance data.
Conduct market research for creative ideation, product improvement, competitor analysis, and staying updated on market trends and emerging UA opportunities
Coordinate with Product Owners and designers to analyze in- app user behavior, improve retention, and optimize monetization strategies.

Knowledge and Experience:

Familiarity with platforms like Firebase, MMP (Mobile Measurement Partners), and BI Tools is a plus.
At least 1 year of experience in digital marketing, preferably in User Acquisition for mobile apps/games.
Experience in cross- border selling, games, or app marketing is a plus.
Bachelor&039;s or College degree in Marketing, Business, or a related field.

Skills:

Preferred: Experience with Agile methodologies and global market campaigns.
Willingness to learn, research, and adapt to new marketing trends and technologies.
Ability to work collaboratively in a fast- paced environment.
Can- do attitude, growth mindset, and self- motivation.
Can communicate in basic English (written and spoken).
Strong data- driven mindset with excellent analytical thinking and problem- solving skills.

Daily lunch allowance: 35,000 VND/day.
Friendly and supportive work environment where team members grow together
Salary reviews twice a year
Performance bonuses twice a year, plus hot bonuses, 13th- month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men&039;s Day 19/11), and special occasion gifts (weddings, funerals, etc.).
Signing bonus equivalent to one month&039;s salary for successful candidates joining in late 2025.
Clear career progression path with dedicated training to advance to senior or leadership roles for high- potential employees. Personalized training and development support for each employee.
Opportunity to work on large- scale mobile apps for global markets (US, Australia, etc.).
Annual company trip (including international travel), regular health check- ups, special event celebrations, and daily tea breaks.
Private health insurance (PVI Care) for employees and their family members.
Fun company activities including team building, entertainment, free teabreak, coffee,...
Attractive salary range: 15,000,000- 30,000,000 VND (negotiable based on experience). If you are manager level, salary range from 30mil to 50mil
15 annual leave days per year + 1 birthday leave day.

Cập nhật gần nhất lúc: 2025-12-22 13:15:03