User Engagement (CRM)

Key Responsibilities:
- Strategy & Planning:
- Develop and execute User Engagement & CRM strategies aligned with business goals.
- Design and manage user lifecycle journeys (onboarding, activation, retention, reactivation, churn prevention).
- Segment users based on behavior, demographics, transaction history, and engagement.
Execution & Operations:
- Collaborate with Product, Marketing, Data, Tech, and Design teams to ensure consistent and contextual messaging.
- Plan, launch, and optimize multi- channel CRM campaigns (Email, Push, SMS, In- app).
- Manage CRM content, including copy, timing, and frequency, to optimize user experience.
Analytics & Optimization:
- Conduct A/B testing, generate insights, and continuously improve CRM performance.
- Leverage data to recommend engagement strategy optimizations.
- Monitor and analyze campaign performance (Open Rate, CTR, Conversion, Retention, Churn, LTV).
Platform & Process Management:
- Ensure CRM data accuracy and compliance with data privacy regulations (GDPR, PDPA).
- Support CRM process development, team training, and act as a strategic advisor on user experience initiatives.
- Work with CRM/CDP platforms such as Braze, Salesforce, HubSpot, MoEngage, CleverTap, Insider, etc.

- **Job Requirements**
- Experience & Knowledge:
- Experience with large- scale user products is a plus, especially Mobile Apps and Global markets; experience in Sports, Gaming, or Entertainment is preferred.
- 2+ years of experience in CRM, User Engagement, Lifecycle Marketing, Marketing Automation, or related fields.
- Skills & Mindset**
- Strong CRM copywriting and cross- functional collaboration skills.
- Proficient in CRM/CDP and marketing automation tools.
- Strong understanding of customer lifecycle, retention, and cohort analysis.
- User- centric, proactive, strategic, and hands- on.
- Strong analytical and data- driven mindset with a results- oriented approach.

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Cập nhật gần nhất lúc: 2026-01-19 23:25:02