[AGENCY] Junior Planner (IMC)

Our dynamic and creative team is looking for a
Junior
to
Mid- level Strategic Planner
to plan, manage, and implement
IMC campaigns
for big brands in Vietnam.

Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
Working Time: 9.00 AM- 6.00 PM | Monday- Friday

WHAT YOU WILL DO:
A Strategic Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.
STEP 1: EXECUTE

Study the Client’s brief & align with the supervisor on what to further research.
Present research findings that help crack the Client’s brief.
Conduct research (category, market, competitors, consumers) to properly understand the Client’s request and crystalize the challenge to focus on.

KPI’s: Being resourceful & accurate in researching to crack the brief.
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STEP 2: ASSIST

Sharing actionable insights about consumers that lead to creative propositions.
Propose ways of solving the key Challenge & aligning with the supervisor on the strategy to go with.

KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.
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STEP 3: LEAD

Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch- points with a clear cohesive communication story.
Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant, and engaging.
Presentation: Putting together the final proposal to Client & taking charge of revisions afterward.
Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.

KPI’s: Effective, cohesive & content- driven planning.
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STEP 4: LEARN

Media understanding: Knowing the basic principles of media regarding how it affects communication planning.
Campaign effectiveness: Observing what works and doesn’t work.

KPI’s: Can withdraw valuable learnings from campaign executions.
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SUCCESS MEASUREMENTS:

Experience in a similar role with a key focus on communication planning for at least 2 years.
High attention to detail, careful, hard- working.
Excellent verbal, written, and presentation skills.
Good planning, organizational, critical thinking, analytical, problem- solving, and communication skills.
Proactively contribute solutions and ideas to clients&039; successful launch and business growth.
Operate with discipline ensuring timely deliverables.
Strong understanding of the digital- social environment, social media metrics, and best practices.
Effectiveness of team collaboration.

Cập nhật gần nhất lúc: 2026-07-06 17:00:04