Creative Manager

The Creative Manager is responsible for driving creative excellence across all brand and campaign touchpoints, ensuring a consistent, impactful, and platform- native visual presence across Omni Channels & Social platforms. This role leads the development of master creative assets, visual systems, and campaign initiatives across app, website, social platforms, and selected offline channels, while inspiring fresh, on- trend, and brand- aligned ideas that drive engagement and business results.1. End- to- End Creative Ownership
Lead and oversee creative asset development across all touchpoints, including:• App & Web onsite visibility (banners, landing pages)
• Social channels (Meta, TikTok)
• In- store POSM and offline materials (when applicable)
• Livestream commerce visuals (on- screen graphics, motion elements, overlays)
• Ensure creative quality, relevance, and consistency across online, in- app, social, and offline executions.
Master KV & Visual System Development
• Ensure visual storytelling aligns with brand identity, campaign objectives, and customer mindset.
• Establish clear creative guidelines to maintain brand consistency while allowing flexibility for campaign- specific needs.
• Develop strong master KVs and scalable visual systems that can be adapted across multiple formats and platforms.
Campaign & Always- On Social Content Creation :
• Coordinate with Internal Social team to initiate social ideas/content/video script and work with Agency to deliver effective content on Meta & TikTok.
• Social content Design
Creative & Campaign Initiative Development :
• Contribute creatively at early campaign planning stages, from concept ideation to execution strategy.
• Partner closely with marketing, media, and external agencies to bring ideas to life effectively.
• Initiate and develop highly creative, on- trend, and brand- aligned campaign initiatives.
Creative Leadership & Collaboration :
• Provide creative direction and feedback to internal designers, content creators, and external partners.
• Ensure timelines, creative standards, and campaign objectives are met.
Act as a creative thought leader, continuously exploring new formats, trends, and best practices in digital, social, and commerce- led content

Solid knowledge of design, motion, and video production processes.
Hands- on understanding of platform- native content for Meta, TikTok, and livestream.
Strong experience in digital- first creative environments, including app/web, social media, and performance- driven campaigns.
Strong conceptual thinking, visual storytelling, and attention to detail.
Excellent collaboration and communication skills.
6- 8+ years of experience in creative, art direction, design roles, with at least 2–3 years in a leadership or senior position.
Proven ability to develop master KVs, visual systems, and integrated campaign concepts.

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Cập nhật gần nhất lúc: 2026-04-10 00:50:03