Digital Influencer Marketing (Intern)

The Influencer Marketing Intern will support the execution of influencer marketing campaigns to strengthen PPP’s brand authority, social proof, and consultation bookings. The role focuses on identifying relevant beauty creators, coordinating influencer collaborations, assisting with campaign execution, and tracking campaign performance.
The Influencer Marketing Intern is a "Talent Scout" and "Content Orchestrator." Your goal is to humanize the PPP brand by partnering with KOLs/KOCs who can translate our clinical excellence into relatable, viral, and trusted social stories.
This position offers hands- on experience in influencer marketing, social media strategy, and performance- driven digital marketing within the aesthetics and beauty industry.
General Responsibilities:

Asset Management: Ensure all influencer content is collected and formatted for repurposing in PPP’s organic social feeds and paid ad accounts.
Performance Audit: Monitor "Thumb- Stop" rates and engagement metrics to identify which creators truly resonate with our 28–55 affluent demographic.
Creative Briefing: Guide influencers to highlight key USPs (LLCS technology, non- invasive safety) while maintaining their authentic voice.
Campaign Management: Coordinate structured collaborations focusing on the "Treatment Journey" (Consultation → Procedure → Real Results).
Influencer Scouting: Identify and recruit beauty, skincare, and luxury lifestyle creators who align with the "Clean, Clinical, Luxurious" brand pillars.

Key Responsibilities

Influencer Research & Identification

Monitor competitor influencer collaborations and industry trends.
Build and maintain an organized influencer database including contact details, audience demographics, engagement metrics, and platform channels.
Identify and evaluate relevant beauty, skincare, lifestyle, and wellness influencers aligned with PPP’s premium brand positioning.

Support onboarding of influencers for collaboration campaigns.
Assist in outreach and communication with KOLs and KOCs.
Coordinate campaign deliverables and posting schedules.

Assist in planning and executing influencer collaboration campaigns such as:
Doctor consultation credibility content
Treatment experience visits
Before- and- after treatment documentation
Coordinate scheduling between influencers, clinic operations, and the creative team.

Support the production of authentic treatment journey content including:
Recovery process and final results
Skin consultation
Treatment procedures
Ensure influencer content aligns with PPP’s premium brand standards.

Assist in preparing weekly influencer performance reports.
Track campaign performance metrics including reach, impressions, engagement, and leads generated.

Number of influencers identified and recruited
Volume of influencer content assets created
Number of influencer collaborations executed
Number of qualified consultation leads generated
Social media engagement generated

Quarterly Excellence Kicker (KPI):

Secure 10–15 high- quality UGC video assets per quarter.

Maintain an average Influencer Engagement Rate of >5%.

Qualifications

Familiarity with Instagram, TikTok, and social media trends.
Ability to coordinate multiple projects and meet deadlines.
Strong communication and organizational skills.
Final- year student or recent graduate in Marketing, Communications, Business, or related fields.
Strong interest in social media, influencer marketing, and digital marketing.

Đào tạo

Cập nhật gần nhất lúc: 2026-03-30 18:45:03