Influencer Marketing Content – Beauty Brand

Position Overview
The Marketing Coordinator is responsible for coordinating KOL/KOC content campaigns, ensuring brand consistency, and optimizing short- form video performance across social media platforms such as TikTok, Instagram, FB, ect. This role requires the ability to manage high- volume content workflows and fast turnaround timelines in a performance- driven environment.
Key Responsibilities
1- Build up content plan and content execution on Tiktok
Write and refine scripts aligned with brand messaging, brand tone, and product demonstration requirements
Develop content ideas and short- form video concepts tailored to Gen Z audiences
Guide KOL/KOC content direction to ensure:
On- brand
On- brief
On- trend
Ensure content accurately communicates:
Campaign messaging
Proper product usage
Key USPs (coverage, finish, texture, shade range, etc.)
2- KOL & Influencer Management
Manage relationships with KOLs and influencers to ensure alignment on brand style, tone, and campaign direction.
3- Review and quality- check demo videos before publishing
Build and maintain long- term relationships with KOLs
Clearly interpret brand requirements and brief KOLs for necessary revisions
Manage ongoing communication, follow- ups, and performance evaluation of KOLs
Assess individual KOL effectiveness and propose continued collaboration or adjustments
Focus on:
Cohesive and engaging storytelling
Clear and high- quality visuals
4- Content Performance Tracking & Optimization
Ensure consistent content output volume, with a target of approximately 100–150++ videos per month across KOL/KOC collaborations
Ensure localized content maintains the integrity of the original brand spirit
Adapt content to align with Vietnamese consumer insights
Monitor and analyze content performance metrics, including:
Engagement rate
GMV rate
Evaluate video structure (hook – body – CTA)
Use performance data to optimize campaign effectiveness:
Creator selection
Content direction
5- Market & Trend Research:
Analyze market trends and competitor activities to build and optimize content plans; provide weekly and monthly performance reports with actionable insights
Propose innovative content strategies aligned with market dynamics
Proactively search for and evaluate trending videos on Social Media, especially TikTok
Qualifications
Experience
>2 years MKT Content experience on Social Media, e- com, especially Tiktok; or KOL Coordination experience
Proven background in beauty, cosmetics, or influencer marketing preferred, especially make- up line
Experience working with KOL/KOC campaigns
Strong understanding of TikTok algorithm, audience behavior and short- form content
Good to have: Experience working in agency environment
Skills
Good aesthetic sense for makeup visuals
Strong short- form scriptwriting skills with trend awareness
Good English communication
Proactive, adaptable, and able to quickly respond to dynamic market and campaign changes
Ability to analyze performance metrics and translate insights into actionable improvements
Strong communication and KOL management skills
Understanding of product color tones, texture, and finish
Ability to multitask and handle high- pressure environments with a strong sense of ownership and accountability
Basic performance analysis capability
Benefits
Competitive salary from VND 20,000,000- 22,000,000++, based on experience
2 free company products per month after probation
2- month probation, social insurance applied after probation
Working hours: Monday to Friday, 9:00 – 18:00
Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Company- provided working laptop
Opportunities for professional training and skill development
Annual leave and others benefit (if have) according to Vietnamese labor law
Dynamic, young, and professional working environment

Cập nhật gần nhất lúc: 2026-07-06 20:10:02