Head of Digital Marketing

- Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns.
- Other jobs required by leaders
- Own media channel strategy & execution, drive digitization as leading edge of the brand/products
- Lead direct reports to high professional marketing performance and develop them to next level.
- Develop goals and work plans by month/quarter, and report regularly to the Board of Directors.
- Plan and strategy of partner/chanel.. and system (CRM,CPD, chatbot...) to improve Digital channel perfomance
- Directly responsible for the results/performance of Digital MKT team and report all activities of the department to the Board of Directors.
- Build strong relationship to press and media agencies, etc.
- Managing and coordinating the work of Digital MKT team:Digital Marketing, Product marketing, PR and internal event.
- Participate in sensory comments, suggestions and follow- up requirements for system
- Implementing human resource management in the team: planning- recruitment- training / training- development- evaluation (dismissal / preservation).
- Execute and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), tracking performance (ROI, ROAS, CPL, CPA)
- Plan and execute customer strategy and research customer&039;s insights.
- Analyze market and consumer data and provide useful recommendations to management and reflect into business strategy and plan.
- Lead, mentor, and support the digital marketing team (Performance Marketing, SEO, Content, Design), overseeing task allocation, progress, and skills development.

&039;- Bachelor&039;s degree in Marketing or related fields.
- Knowledge: Have in- depth knowledge about finance, consumer loan Good leadership and management skills. Clearly define the objectives (especially the personal objectives and professional objectives)
- At least 3 years as Head of Digital Marketing, Digital Marketing Manager or similar role in the banking and finance sector. (Vp bank...)
- Experience: At least 5 years of manager level.
- Excellent writing skills with the ability to present and inspire a team.
- Excellent relationship building skills and organization skills
- Communication skills (both English and Vietnamese)
- Acquire learning quickly, creatively, and proactively in planning and organizing work.
- Ability to read specialized materials in English
- Have a business mindset.
- Broad experience across online and offline marketing channels
- Education level: Graduated from University or above, School of economic
- Understand the legal regulations, regulations, and circulars of the finance
- Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads...), product Marketing, PR and Internal event.

Chế độ bảo hiểm, Chế độ bảo hiểm, Du Lịch, Du Lịch, Chế độ thưởng, Chế độ thưởng, Chăm sóc sức khỏe, Chăm sóc sức khỏe, Đào tạo, Đào tạo, Tăng lương, Tăng lương

Cập nhật gần nhất lúc: 2026-04-03 00:45:02