[HN] Cluster Digital Marketing Manager

Địa điểm: 115 Trần Hưng Đạo Cửa Nam Hà Nội, Hanoi City,

As the Cluster Digital Marketing Manager, you will drive growth revenue through positioning the hotels within key online channels to brand standards. Collaborating with commercial teams on and above property you will drive excellent in digital content to grow Retail business performance. Working with the Cluster Commercial Director, MECC, the Elevate and your CRM you will devise plans for digital spend that prioritize ROAS with support from the Cluster Commercial Director.
In this role, you will develop and execute digital marketing strategies, manage online advertising campaigns, social media presence, and website content to maximize visibility and engagement. Analysing market trends and customer data, you will refine marketing tactics to improve ROI and maintain a competitive edge. Your leadership and innovative approach will be crucial in achieving the cluster’s marketing and revenue targets while fostering a collaborative environment among team members.
Duties & Key Responsibilities

• Support property operational teams drive F&B revenues through use of brand standard F&B collateral.
• Maintain a close working relationship with the APAC & SEA marketing and distribution team to achieve Retail revenue budgets.
Marketing Execution:
• Create cross- promotional opportunities with third- party sites or sister properties to maximize exposure.
• Work with APAC and SEA marketing teams to grow property awareness within the domestic market using social media campaigns.
• Be the ambassador of all digital content being on- brand.
• Execute online marketing initiatives set by the Cluster Commercial Director
Website and Content Management:
• Efficiently utilize Hilton online tools and marketing resources
• Manage online content across brand.com and OTAs ensuring the highest content scores and striving to have the best quality content versus the competition to maximize Retail conversion.
• Oversee and maintain the brand websites and special offer pages for all properties, ensuring content aligns with marketing initiatives.
Performance Review and Improvement:
• Analyze market trends and customer data to refine marketing tactics and improve ROAS.
• Review and improve Retail conversion through consistent enhancement of digital channels and through effective use of Hilton tools and brand initiatives.

• Skills in HTML and CSS are advantageous.
• Strong understanding of local customers
• Proficiency in English and Vietnamese. Additional languages are advantageous.
• Strong digital marketing experience, particularly in developing rich digital content to support conversion. Basic SEO knowledge of Google and Baidu SEO rules, regulations, and white hat methods to support the MECC team
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across various departments.
Qualifications

Tertiary qualifications in Marketing or Communications.

Professional & dynamic work environment with a global hospitality leader
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14 annual leave days + paid birthday leave
8- hour shifts, 2 days off per week
Go Hilton – exclusive travel discounts worldwide
Comprehensive health & social insurance from the probation period
Môi trường làm việc chuyên nghiệp, năng động cùng tập đoàn khách sạn hàng đầu thế giới
Làm việc theo ca 8 tiếng, nghỉ 2 ngày mỗi tuần
14 ngày phép năm + nghỉ phép có lương vào ngày sinh nhật
100% Lương, bảo hiểm y tế và bảo hiểm xã hội ngay từ ngày đầu đi làm
Go Hilton – chương trình ưu đãi du lịch độc quyền toàn cầu

Cập nhật gần nhất lúc: 2026-03-30 14:25:02