JOB PURPOSE
Reporting directly to the CEO, the COO owns multi- unit P&L, expansion strategy, operational excellence, Sabai CX, digital transformation, and leadership development, ensuring the company scales sustainably at both national and regional levels.
The Chief Operations Officer (COO) is responsible for building, leading, and scaling Talad Thai’s end- to- end operational platform to deliver rapid, disciplined, and profitable growth.
KEY RESPONSIBILITIES
Expansion Strategy & P&L Management
Establish and enforce a robust expansion governance model for new store openings and renovations.
Own and manage multi- unit P&L, balancing aggressive growth with sustainable profitability.
Support the company’s long- term growth plan to reach an opening pace of 40–50 new stores per year by 2029.
Develop and execute Talad Thai’s expansion strategy using a data- driven, financially disciplined, and operationally ready approach.
Oversee CAPEX planning, bidding processes, and cost governance, ensuring transparency, accountability, and optimal capital efficiency.
Operational Excellence & Supply Chain Management
Standardize and continuously improve SOPs across a multi- unit restaurant network.
Drive operational efficiency by tightly controlling:
Labor cost
Food cost
COGS and supply chain performance
Build and execute a strategic procurement framework, including:
Supply chain risk mitigation (e.g., single- source dependency, price volatility).
Supplier negotiation and contract management
Inventory optimization and waste reduction
Sabai CX – Customer & Employee Experience
Institutionalize Sabai CX as Talad Thai’s core management philosophy, not just a service concept.
Ensure strong alignment between:
Financial performance
Employee engagement
Customer experience
Guarantee consistent and scalable brand experience execution across all locations.
Foster a high- performance culture grounded in accountability, empowerment, transparency, and Sabai values.
Digital Transformation & Data- Driven Management
Design and implement Talad Thai’s
digital transformation roadmap
, integrating:
Finance
HR
Customer data
Operations
Establish real- time dashboards and reporting systems to provide full visibility of financial, operational, and customer KPIs for the CEO and shareholders.
Drive a data- driven culture where decisions are based on measurable results rather than assumptions.
People, Leadership & Organizational Scalability
Formalize HR processes, including KPI systems, performance management, and structured training programs.
Identify, develop, and retain high- potential leaders to create a strong leadership pipeline.
Make tough decisions grounded in financial and operational realities.
Coach and mentor senior and middle management leaders; provide direct and constructive feedback when required.
Build a scalable operating organization that minimizes dependency on individuals.
