Marketing & Communications Manager (Destination Marketing & On site)

Marketing Strategy & Planning
• Measure campaign effectiveness and ROI.
• Monitor market trends, competitor activities, and consumer behavior.
• Identify target markets and develop campaigns to increase brand awareness and revenue.
• Develop annual marketing and communication plans aligned with business objectives.
• Prepare and manage departmental budgets and marketing expenditures.
Brand Management
• Maintain compliance with Banyan Group brand guidelines.
• Oversee production of marketing collateral, brochures, presentations, videos, and promotional materials.
• Protect and strengthen the positioning of Laguna Lăng Cô as a luxury integrated resort destination.
• Ensure brand consistency across all channels and touchpoints.
Be responsible for Destination Marketing team’s operation
• Digital Marketing
Lead digital marketing initiatives including:
Develop digital campaigns to generate room bookings, villa sales leads, golf bookings, and resort experiences.
 Website content management
 SEO and SEM campaigns
Monitor website performance and conversion metrics.
 Email marketing
 Social media advertising
• Social Media & Content
Develop monthly content calendars.
Oversee content creation including:
 Photography
 Videography
 Storytelling
 Copywriting
Manage social media platforms:
 YouTube
 TikTok
 Instagram
 Facebook
 LinkedIn
Ensure timely community engagement and reputation management.
• Public Relations (PR)
Build and maintain strong relationships with:
 Local media
 KOLs
 Influencers
 National media
Prepare:
 Media kits
 Press releases
Organize:
 Influencer stays
 Media visits
 Press trips
• Event & Partnership Marketing
 Support planning and promotion of:
 Festivals
 Resort events
 Golf tournaments
 Residence showcases
 Seasonal campaigns
• Internal Communication
Assist HR with internal events and CSR activities.
Coordinate communication initiatives across departments.
• Revenue Support
Work closely with Sales teams to:
 Support occupancy targets
 Increase in ancillary revenue
 Drive direct bookings
 Generate qualified leads

• Digital marketing expertise
• Strategic marketing planning
• Bachelor’s degree in Marketing, Communications, Business Administration, Public ralations, or related field.
• Minimum 3- 5 years’ experience in Marketing Communications
• Luxury hospitality, resort, tourism, or lifestyle brand experience preferred
• Social media management

• Competitive Inpatient and Outpatient Insurance.

• Housing to be provided by the company at Lăng Cô.

• Many attracting monthly activities for all associates.

• Free transportation from Lăng Cô to the workplace.

• Many more attractive benefits….

• Promotion and Transfer Opportunities within the Group.

• Associate complimentary accommodation in all hotels and resorts within Banyan Group after 1 year of working.

Cập nhật gần nhất lúc: 2026-07-06 17:00:04