Senior Digital Optimization Executive

POSITION SUMMARY:
We are looking for a Senior Digital Optimization (Game) to join our team, who is responsible for executing and optimizing paid advertising campaigns for mobile games across multiple platforms. This role focuses on improving campaign performance through data analysis, creative testing, and continuous optimization to drive efficient user acquisition.
KEY RESPONSIBILITIES:

Track systems and ensure data accuracy.
In your daily work, you will closely cooperate with the Internal team (Account & Digital Planner) to deliver and ensure the optimal campaign planning & execution.
Execute, monitor, and optimize paid advertising campaigns for mobile games across TikTok Ads, Meta Ads, Google Ads, and ad networks.
Stay updated on platform changes and advertising trends in the mobile game industry.
Prepare regular performance reports and propose actionable optimization plans.
Collaborate closely with the internal team to provide performance- driven insights (angles, formats, messaging).
Analyze campaign performance based on key metrics (CPI, CTR, CVR, CPA, ROAS) and take data- driven actions to improve results.
Design and execute A/B testing frameworks for creatives, audience targeting, and bidding strategies to continuously improve performance.
Track and optimize key stages of the user acquisition funnel (impression > click > install) to improve conversion efficiency.

JOB QUALIFICATIONS:

Hands- on experience optimizing campaigns on TikTok Ads, Meta Ads, or Google Ads.
Proven experience in creative testing, especially short- form video ads.
Basic English proficiency (reading and understanding documentation).
Strong understanding of performance metrics: CPI, CTR, CVR, CPA, ROAS.
Good teamwork and communication skills, especially with creative teams.
Familiarity with MMP tools (AppsFlyer, Adjust, etc.) is a plus.
Data- driven mindset with strong analytical skills.
At least 3 years of experience in Digital Advertising / Performance Marketing, preferably in Mobile Games or Apps.

BENEFIT AND COMPETITIVE ALLOWANCES:

Frequent company gatherings.
Performance review periodically;
Having opportunity to work with dynamic team and motivated working conditions;
Training about categories: FMCG, Banking, Ecommerce, Fintech, Classified, OTA, Beauty, Education,...
Training algorithm in all digital channels: Google, Facebook, Zalo, LinkedIn, TikTok, DSP,...;
Social insurance, medical insurance and unemployment insurance in line with Labor Law;

team building events, career growth

Cập nhật gần nhất lúc: 2026-04-16 14:05:04