Senior Trade Marketing Executive

This position’s role is executing strategic trade marketing initiatives, establishing and maintaining strong relationships with our retail partners, ensuring optimal product visibility, and implementing effective promotional strategies. This position will directly contribute to increased sales, brand awareness, and market share, solidifying Viet Tinh Anh as a leader in the children&039;s toy industry.

Main tasks and responsibilities:

- Identify and develop necessary POSM and display campaign to increase brand presence and improve customer satisfaction.
- Responsible for the gathering, collecting of competitive information, shopper behaviors, market trend via field sales intelligence to sales/ marketing teams.
- Plan and organize events, activation for Marketing channel (MT, GT, key account, retail….)
- Proactively execute, monitor, optimize and report campaigns to ensure meet campaign&039;s performance as comitted on plans and everyone is updated all campaigns status
- Understand all campaign briefs with strong data driven & KPI achievement mindset, then effectively translate this understanding into seamless campaign implementation.
- Monitor and evaluate trade MKT programs and activities to measure effectiveness and recommendation of improvements as needed
- Collaborate closely with Sales and Marketing team to ensure trade marketing calendar strategies are aligned with sales objective and revenue target
- Analyze brand monthly & quarterly report relevant to channel and make recommendations to increase results.
- Conduct or make available scheduled product training to PG/PB for events.
- Contribute to the professional development of the team by providing training and coaching to new hires or (more junior) trade marketing executives, fostering a culture of knowledge sharing and skill enhancement.

Experience: At least 2 years of working experience in a relevant role
Proactive
Technical skills: product merchandising, project management, vendor management
Other skills: analytical skills and data- driven thinking
Conversational English proficiency
Well- organized person and dedicated in follow- up
Graduated from University in Marketing, Commercial, Business Administration or other relevant major
Detail oriented
Knowledge of market analysis, brand management, sale planning, budgeting
Strong communication skill

Laptop, Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-03-26 11:05:02