[SILVERLAND GROUP] - CRM Executive

Loyalty Performance Set- up and Reporting:
- Develop dashboards and visual reports to track key loyalty metrics and provide actionable insights and recommendations to improve loyalty program effectiveness.
- Monitor, analyze, and report on loyalty program performance, including member acquisition, customer retention, coin redemption rate, app- member net transaction rate, engagement rates, and reward redemptions.
- Work closely with CMO and related HODs to build up the Loyalty program for Silverland Hospitality Group.
- Conduct deep- dive analyses into loyalty data to uncover trends, customer behaviors, and areas for improvement.
- Collaborate with hotels’ GMs and related stakeholders to identify opportunities for boosting loyalty participation and optimizing redemption rates.
Campaign Planning & Execution
- Test, measure, and optimize campaign performance, leveraging data to inform future strategies.
- Coordinate cross- channel marketing efforts, ensuring alignment with brand objectives.
- Develop and manage loyalty campaigns from concept to execution.
Loyalty feature & system testing
- Lead the testing of loyalty- related system changes and new feature releases.
- Ensure changes align with loyalty program goals and provide feedback to vendors for improvements.
- Develop test cases, document results, and identify any bugs or discrepancies.
- Collaborate with vendors and internal teams to review and validate new loyalty functionalities.
RFM Analysis
- Use RFM insights and collaborate with related teams to enhance personalization strategies and boost customer loyalty.
- Conduct Recency, Frequency, and Monetary (RFM) analysis to segment customers based on their customer behaviors.
- Identify high- value customer groups for targeted marketing campaigns.

- Bachelor&039;s Degree in Business, Marketing, Data Analysis or related fields.
- Proficiency in CRM tools, data visualization software, and campaign management platforms, having experience with hotel CRM & Loyalty is a plus.
- 3+ years’ experience in CRM, Loyalty Program, Marketing, or related roles.
- Strong analytical skills and the ability to interpret data for strategic decisions with great detailed- orientation.
- Strive for success and passion for enhancing customer experiences.
- Strong project management and organization skills.

Enjoy exclusive employee discounts across the Silverland Hospitality system.
Other benefits in accordance with the Company&039;s policies.
Holiday, Tet, birthday, and 13th- month bonuses.
Competitive salary based on experience and qualifications.

Cập nhật gần nhất lúc: 2026-07-06 14:50:03