Social Media Content Marketing Specialist

As a Social Media Content Specialist, you will create, manage, and optimize engaging content across social media platforms (Facebook, TikTok, Instagram, Youtube) to build brand awareness and drive engagement. You are responsible for writing, video creation, trend analysis, content planning, and performance reporting.
Content Creation & Storytelling:
- Video Production: Create short- form video content (TikTok, Reels, Shorts) including scripting, filming, and editing.
- Social Media Management: Plan and manage content calendars, publish content, and manage interactions to foster community engagement.
- Develop, write, and design engaging posts, captions, scripts, and visuals tailored for different platforms.
Platform Management & Content Excellence:
- Customer Care: Moderate and engage with followers across platforms to ensure a premium customer experience and brand loyalty.
- Omni- channel Execution: Manage and execute daily content schedules across Facebook, Instagram, TikTok, and YouTube.
- Brand Awareness: Upload high- quality visuals and copies for both tactical campaigns and &039;always- on&039; activities based on monthly communication plan.
Strategic Seeding & Community Growth:
- Content Seeding: Strategize and distribute high- quality, brand- relevant content across social landscapes, online forums, and tech/lifestyle communities.
- Impact Monitoring: Nurture organic growth through influential voices; monitor and analyze content spread to maximize Reach and Engagement (KPIs).
KOL/KOC & Influencer Partnerships:
- Execution & Follow- up: Oversee and coordinate with KOLs/KOCs to ensure their content aligns with campaign objectives (Minigames, Check- ins, Live- streaming).
- Performance Tracking: Manage the delivery timeline and quality of influencer- generated content.
Market Insights & Research:
- Customer Surveys: Lead internal research projects, including questionnaire design, respondent selection, and comprehensive report summaries to guide future marketing strategies.
- Trend Research: Monitor market trends, competitor activity, and platform algorithms to ensure content remains relevant and engaging.
Reporting and Analysis: Monitor analytics to measure ROI, analyze engagement data, and adjust strategies to improve performance.
Cross- Functional Collaboration: Serve as the key role between the marketing department and other internal teams, including PM, Retail, Designer. Collaborate closely to ensure marketing activities are aligned with business goals and product timelines.
Budget Management: Manage the marketing budget for video shooting, KOL/KOC booking, customer survey, etc; ensuring all spending is optimized for maximum return on investment (ROI). Track and report on the effectiveness of marketing campaigns.
Other relevant social content tasks are assigned by Line Manager.
- Solid knowledge about Facebook Insights, TikTok Analytics, Google Analytics and Canva, CapCut, Adobe Creative Suite.
- Creative, proactively updating trends and knowledge on social network, social media influencers.
- Good written skills in both Vietnamese and English.
- Excellent interpersonal skills for managing audience community and collaborating with teams.
- Expert understanding of social media platform algorithms and best practices.
- Bachelor ‘s Degree and similar degree.
- At least 2- 4 years of experience in Marketing communication/ Product marketing or similar roles.
- Ability to analyze social metrics and use data- driven insights.
- Proficiency in writing, storytelling, and content creation tools (e.g., Canva, video editors).
- Familiar with or Tech gadgets love spirit.
- Dynamic, professional, proactive thinking and willing- to- learn spirit.
- Fluently with Microsoft (Word, excel, power point).
Địa điểm: Hồ Chí Minh
Hình thức: Nhân viên chính thức
Cấp bậc: Nhân viên
Ngành nghề: Thống kê, Điện / Điện tử / Điện lạnh / Điện công nghiệp, Quảng cáo / Đối ngoại / Truyền Thông
Kinh nghiệm: 2 Năm

- Dynamic, professional, proactive thinking and willing- to- learn spirit.
- Fluently with Microsoft (Word, excel, power point).
- Familiar with or Tech gadgets love spirit.
- Creative, proactively updating trends and knowledge on social network, social media influencers.
- Solid knowledge about Facebook Insights, TikTok Analytics, Google Analytics and Canva, CapCut, Adobe Creative Suite.
- Ability to analyze social metrics and use data- driven insights.
- Proficiency in writing, storytelling, and content creation tools (e.g., Canva, video editors).
- Good written skills in both Vietnamese and English.
- Excellent interpersonal skills for managing audience community and collaborating with teams.
- Bachelor ‘s Degree and similar degree.
- At least 2- 4 years of experience in Marketing communication/ Product marketing or similar roles.
- Expert understanding of social media platform algorithms and best practices.

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-04-10 12:30:02