STRATEGIC PLANNER & COPYWRITER

Location: 75 Ho Hao Hon, Cau Ong Lanh Ward, HCMC
Working Hours: 09:00 – 18:00, Monday – Friday
Company size:
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KEY RESPONSIBILITIES
Strategic Development

Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
Critically analyze and reframe briefs through the lens of brand growth and business impact.
Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.

Creative Collaboration & Copy Development

Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.
Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
Write and develop high- quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
Contribute to the development of content frameworks, IMC frameworks, and implementation directions for cross- functional teams such as PR, Social, and Media.
Build content strategies aligned with brand positioning and marketing objectives.
Work closely with Account, Multimedia, SEO, and other relevant teams to ensure verbal and visual elements are cohesive.

Campaign Effectiveness & Optimization

Monitor campaign and content performance throughout the campaign lifecycle.
Participate in pre- test, post- test, and related research or evaluation activities when required.
Analyze results and provide timely strategic and content recommendations to improve effectiveness.
Establish KPIs and measurement frameworks based on both brand metrics and communication metrics where relevant.

Quality Assurance

Ensure copy, layout, and creative execution support one another and remain aligned with the approved strategic direction.
Support the maintenance and improvement of internal content and strategic standards.
Track progress and coordinate priorities with relevant internal teams to maintain quality and consistency throughout production and campaign delivery.

New Business & Other Responsibilities

Stay updated on marketing and communication trends, product developments, consumer behavior, category movements, emerging technologies, and local culture to ensure ideas remain relevant, effective, and innovative.
Perform other duties or projects related to strategy, content, and creative development as assigned.
Collaborate in developing idea proposals and campaign proposals for potential clients when needed.

JOB REQUIREMENTS

Able to work effectively with internal teams and handle execution with consistency and professionalism.
Strong sense of ownership, accountability, adaptability, and solution- oriented thinking.
Strong understanding of marketing strategy, brand strategy, communication strategy, and integrated campaign development.
Minimum of 5 years of experience in Strategic Planning, Copywriting, Communication Planning, Brand Planning, or related roles, preferably in advertising, communication, creative, or digital agencies.
Excellent writing, storytelling, and presentation skills in both Vietnamese.
Ability to analyze content and campaign performance and provide optimization recommendations.

SUCCESS METRICS / KPI REFERENCE

Timely and professional handling of publishing and audience response across social channels.
Contribution to strong and scalable strategic and creative idea platforms.
100% on- time delivery for communication, planning, requests, publishing, and reporting tasks.
Ability to support measurable improvements in campaign effectiveness and/or brand performance.
High quality and consistency of strategic and verbal output.
Strong performance across content/campaign KPIs where relevant.

BENEFITS

Salary range: 19 – 24 million VND gross.
Annual health check- up provided.
Competitive income, negotiable based on capability (with on- time salary payment guaranteed).
Social insurance contribution based on full actual salary.
12 annual leave days plus public holidays in accordance with labor law.
13th- month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.

career growth, thr financial benefits, pantry area work environment and facilities, yearly bonus financial benefits, team building events

Cập nhật gần nhất lúc: 2026-04-09 11:00:04