Brand Communication Lead

JOB DESCRIPTION:
- As Brand Communication Lead, you sit at the intersection of creative thinking and operational leadership. You define the creative direction for Jemmia&039;s communication campaigns, manage the Design and Content teams to bring ideas to life, and partner closely with Digital to ensure every message reaches the right audience with impact.
KEY RESPONSIBILITIES:
Creative direction & strategy
- Propose and own the creative direction for monthly/quarterly brand communication campaigns from concept to final execution.
- Leverage core brand values to craft compelling narratives that deepen audience connection and strengthen Jemmia&039;s identity.
- Present campaign strategies and creative rationale directly to Brand Manager and senior leadership.
- Develop big ideas that solve real customer and business challenges, rooted in cultural insight and emotional storytelling.
Team leadership- Design & Content
- Lead and manage the Creative team (Designers/Art Director, Content Writers, Content Creators) to execute plans on time and at quality.
- Nurture team development, keeping the creative culture energized and ideas- driven.
- Coordinate with external vendors as needed for production and campaign asset delivery.
- Set creative briefs, review outputs, and maintain a consistent visual and tonal standard across all deliverables.
Digital collaboration & channel effectiveness
- Ensure omnichannel consistency across all brand touchpoints — social media, advertising, website, packaging, and showroom.
- Work closely with the Digital Lead to align communication plans with performance goals ensuring creative and media strategies reinforce each other.
- Oversee how brand stories translate across platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond.
AI- powered workflow & team operations
- Use AI to support briefing, research, copywriting iteration, and visual concept development- while keeping human judgment at the center.
- Introduce and standardize AI- assisted workflows within the Design and Content teams to improve output quality and turnaround speed.
- Actively use AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate ideation, content drafting, and creative exploration.
QUALIFICATIONS:
- Comfortable challenging briefs, pushing creative boundaries, and making work better.
- Proven experience managing creative teams- able to guide, inspire, and hold the bar.
- Passion for Vietnamese culture, digital trends, and platform storytelling (TikTok, Reels, Shorts, Threads, etc.).
- Bachelor&039;s degree in Marketing, Communications, Journalism, or a related field.
- A sharp creative thinker who can translate briefs into big ideas- witty, playful, but always purposeful.
- Good command of English.
- 3- 5 years in creative roles (agency or client- side), with a strong campaign portfolio that shows strategic depth.
BENEFITS:
- PVI health insurance and annual health check- up.
- Holiday bonuses, individual bonuses for outstanding achievements or valuable contributions to the company&039;s operations and activities.
- Salary negotiable based on ability.
- Salary review: once a year.
- Dynamic and professional working environment.
- Opportunities for development and advancement in the field of luxury business.
- Participate in training courses to enhance skills and professional knowledge.
- Company trips, team building and other company activities.
- The year- end bonus can be up to 3 months&039; salary depending on performance.
WORK TIME AND LOCATION:
- Working hours: Monday to Friday, from 9:00 a.m. to 6:00 p.m.
- Work address: 48Bis Tran Dinh Xu St, Cau Ong Lanh Ward, HCMC.

professional development, career growth, team building events, thr financial benefits

Cập nhật gần nhất lúc: 2026-04-01 17:35:03