This is a high- impact, client- facing role at the intersection of data analysis, eCommerce strategy, and business consulting. Your findings directly shape the recommendations that drive merchant growth outcomes.
As our eCommerce Business Data Analyst, you will be the intelligence engine behind our merchant growth service. You will audit merchant store performance, benchmark it against industry standards and competitors, identify revenue break points, and deliver prioritized, data- backed recommendations across key levers: Conversion Rate Optimization (CRO), Average Order Value (AOV), customer retention, and more.
KEY RESPONSIBILITIES
Merchant Business Audit
Conduct structured performance audits covering traffic funnel, conversion funnel, checkout flow, product/catalog strategy, pricing, and UX
Build audit scorecards and health dashboards that clearly communicate merchant performance status
Benchmark & Competitive Intelligence
Identify revenue leaks: cart abandonment, high- exit pages, checkout friction, missed upsell and cross- sell opportunities
Collect and normalize data from GA4, Shopify Analytics, ad platforms, heatmaps (Hotjar/Clarity), and third- party apps
Run competitive gap analysis against direct merchant competitors and category leaders
Identify missing features, under- utilized capabilities, or structural gaps versus market benchmarks
Maintain a benchmark database across eCommerce verticals (CVR, AOV, bounce rate, LTV, CAC) to compare merchant performance against industry medians and top- quartile peers
Business Impact Recommendations
Translate audit findings into a prioritized, revenue- quantified action plan (e.g., “+$15K/month from checkout optimization”)
Knowledge Building & Continuous Improvement
Map recommendations to specific BSS product features or service offerings in collaboration with the Delivery team
Produce concise, executive- ready reports that communicate clearly to both technical and non- technical stakeholders
Build lightweight business case models for CRO improvements, AOV tactics (bundles, upsells), and retention strategy gaps
Feed merchant findings back into the BSS product roadmap and app development priorities
Stay current with eCommerce platform updates, CRO tools, consumer behavior trends, and competitive service models
Develop and maintain an internal playbook of proven eCommerce growth tactics segmented by vertical, platform, and business size
