MARKETING ASSISTANT MANAGER

Company Description
Driven by a forward- looking mindset, Vietnam Star Automobile continues to elevate its operations through digital innovation, refined retail concepts, and a relentless pursuit of service excellence, shaping the future of luxury automotive experiences in Vietnam.
Vietnam Star Automobile is an authorized distributor of Mercedes- Benz in Vietnam, representing the brand’s legacy of excellence, innovation, and uncompromising quality.
With a nationwide presence, the company delivers a seamless premium experience across the entire customer journey — from sales to aftersales — guided by global standards and a deep commitment to craftsmanship and customer satisfaction.
Role Overview
This role is responsible for leading marketing activities across multiple platforms, driving qualified lead generation, and supporting sales performance. The position also plays a key role in managing digital transformation initiatives, optimizing customer journeys, and ensuring effective execution across dealerships.
Key Responsibilities
Digital Marketing & Lead Generation (Core)

Monitor campaign results and propose optimization actions
Drive lead generation and improve conversion performance
Lead and optimize digital campaigns (paid media, social, CRM)

Marketing & Campaign Execution

Support planning and execution of integrated marketing campaigns (digital, media, events)
Coordinate showroom and sales- driven activities
Work with internal teams and agencies to ensure effective delivery

Brand, PR & Market Insights

Manage content across digital channels and support PR activities
Monitor market trends, competitors, and customer behavior

Coordination & Growth Exposure

Take ownership of selected projects and grow into broader responsibilities
Support reporting, budgeting, and campaign tracking
Ensure marketing activities comply with brand standards and support successful MBV audits
Collaborate with Sales and CRM to improve lead quality

Basic Qualifications
Bachelor’s degree in Marketing and Business
Experience

4 years of experience in marketing, with a strong focus on digital
Experience in campaign execution, lead generation, or event coordination
Experience in the automotive industry or premium/luxury brands is a strong advantage
Prior experience in team coordination or project ownership is preferred

Knowledge & Skills

Good communication and presentation skills
Solid understanding of digital marketing channels and tools
Collaborative mindset with the ability to work across teams and stakeholders
Ability to manage multiple tasks with strong organization and time management
Understanding of automotive customer behavior and market dynamics is a plus
Basic understanding of budgeting and performance tracking
Strong analytical mindset with the ability to interpret data and market insights

Key Attributes

Adaptable, solution- oriented, and willing to learn
Creative mindset with attention to detail
Proactive, result- oriented, and accountable
Customer- focused and commercially aware

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Cập nhật gần nhất lúc: 2026-04-10 01:15:03