Marketing Team Leader

Marketing Team Leader is responsible for planning and delivering marketing campaigns that bring brand strategy to life. The role oversees campaign planning, drives hands- on implementation across key marketing channels, and coordinates closely with stakeholders to ensure smooth and high- quality delivery.
This position suits someone who combines strong execution capability with structured thinking and solid project management skills — someone who enjoys turning plans into action, coordinating multiple stakeholders, and taking ownership to ensure campaigns are delivered effectively from planning through implementation.
Key Responsibilities
Campaign Planning & Project Coordination (35%)

Own overall project implementation, ensuring all campaigns are delivered on time, within budget, and at high execution quality.
Translate brand direction and campaign goals into clear, actionable marketing plans.
Work closely with line manager to refine campaign plans and adjust activities based on business priorities and market context.
Coordinate with internal stakeholders like Sales, PT, and Operations, etc. as well as external partners, ensuring each campaign is supported effectively across the business.
Plan detailed campaign timelines, key activities, and resource requirements.

Develop and refine marketing materials, including briefing detailed content to creative teams and supporting the production of marketing and sales materials.
Ensure all marketing outputs maintain strong attention to detail and consistency with brand direction across channels.
Work closely with Senior Marketing Executives, allocating tasks when support is needed and guiding execution to ensure smooth collaboration and strong delivery quality.
Drive the hands- on implementation of assigned product campaigns across key touchpoints such as digital platforms, in- club activations, and events.

Collect and interpret relevant internal data, category trends, translating them into clear insights that support product development and marketing decisions.
Support the development of new products by contributing ideas, market observations, and consumer understanding
Work with line manager in developing product positioning, key messages, and launch approaches for assigned products or initiatives.
Contribute to the development of training materials or internal guidelines for new marketing initiatives, promotions, or product offerings.

2–5 years of experience in marketing, brand, or campaign management roles. Experience in fitness, wellness, lifestyle, or service- based businesses is a plus.
Hands- on experience in planning and executing marketing campaigns across multiple channels.
Strong project management capability, with the ability to organize complex initiatives, manage timelines, and coordinate multiple stakeholders.
Excellent attention to detail, strong communication, and collaboration skills.
Demonstrated ownership mindset, sees projects from concept to completion.

A dynamic environment where ideas can be tested quickly and translated into real market impact.
Full exposure to the end- to- end marketing process — from product building and campaign planning to bringing ideas to life in- market.
Opportunities for growth and project ownership — our leadership team values capability and initiative over hierarchy, giving motivated individuals the chance to lead and make impact early.

Laptop, Chế độ bảo hiểm, Chăm sóc sức khỏe, Đào tạo, Tăng lương, CLB thể thao

Cập nhật gần nhất lúc: 2026-04-16 13:55:03