Senior Data Analyst (Ecommerce Service)

As our Data Analyst, you will be the intelligence engine behind our merchant growth service. You will audit merchant store performance, benchmark it against industry standards and competitors, identify revenue break points, and deliver prioritized, data- backed recommendations across key levers: Conversion Rate Optimization (CRO), Average Order Value (AOV), customer retention, and more.
This is a high- impact, client- facing role at the intersection of data analysis, eCommerce strategy, and business consulting. Your findings directly shape the recommendations that drive merchant growth outcomes.
KEY RESPONSIBILITIES
Merchant Business Audit

Identify revenue leaks: cart abandonment, high- exit pages, checkout friction, missed upsell and cross- sell opportunities
Conduct structured performance audits covering traffic funnel, conversion funnel, checkout flow, product/catalog strategy, pricing, and UX
Build audit scorecards and health dashboards that clearly communicate merchant performance status
Collect and normalize data from GA4, Shopify Analytics, ad platforms, heatmaps (Hotjar/Clarity), and third- party apps

Benchmark & Competitive Intelligence

Identify missing features, under- utilized capabilities, or structural gaps versus market benchmarks
Run competitive gap analysis against direct merchant competitors and category leaders
Maintain a benchmark database across eCommerce verticals (CVR, AOV, bounce rate, LTV, CAC) to compare merchant performance against industry medians and top- quartile peers

Business Impact Recommendations

Build lightweight business case models for CRO improvements, AOV tactics (bundles, upsells), and retention strategy gaps
Map recommendations to specific BSS product features or service offerings in collaboration with the Delivery team
Translate audit findings into a prioritized, revenue- quantified action plan (e.g., “+$15K/month from checkout optimization”)
Produce concise, executive- ready reports that communicate clearly to both technical and non- technical stakeholders

Knowledge Building & Continuous Improvement

Feed merchant findings back into the BSS product roadmap and app development priorities
Stay current with eCommerce platform updates, CRO tools, consumer behavior trends, and competitive service models
Develop and maintain an internal playbook of proven eCommerce growth tactics segmented by vertical, platform, and business size

Must- Have

Proficiency in GA4, Shopify Analytics, and a BI tool (Looker Studio, Power BI, Tableau)
3+ years in eCommerce analytics, growth analysis, or CRO consulting
Ability to turn complex data into clear business narratives for non- technical audiences
Strong command of eCommerce KPIs: CVR, AOV, CAC, LTV, ROAS, abandonment rate
Experience conducting UX/CRO audits with structured, data- driven output
SQL or Python proficiency for data querying
Structured problem- solving: break ambiguous merchant issues into prioritized, diagnosable gaps

Nice- to- Have

Experience with A/B testing tools (Optimizely, VWO, Google Optimize)
Familiarity with Hotjar, Clarity, or similar session tools
Knowledge of the Shopify or Magento extension/app ecosystem
Background in management consulting, growth hacking, or performance marketing
Experience building benchmark models or competitive market sizing

Volunteer work and outdoor activities with company support: sports clubs, team building, birthdays, company trips, etc.
Other benefits according to the provisions of the Company and the Labor Code.
13th- month salary based on the business performance. Seniority Allowance;
5 working days/week. 13.5 days off/year.
Good career growth opportunities with interesting and challenging projects;
Opportunity to experience your expertise in a young and dynamic environment;
Annual health check- up;
Convenient working space with free tea and coffee, massage equipment, PS5,…
Support course and certification fee for expertise improvement;
Advancement opportunities available
Salary range: up to 40M/month. Performance review twice a year;

Cập nhật gần nhất lúc: 2026-04-10 07:35:03