Head of Marketing

Job overview:

Our Head Marketing is expected to expand our reach, customers, and advocates. You will work closely with the BOD and cross- functional team to achieve financial growth and profitability of our
The Head of Marketing will oversee, coordinate, and participate in the development of marketing strategies and core business for the company.
company business.

Responsibilities of the Head of Marketing

Brand & Marketing Management

Forecasts, drafts, implements, and oversees the department’s operating budget.
(Marketing Communication, Local Store Marketing, B2B Marketing, and F&B).
Planning and participating in the launch of new services and products across different departments and carrying out market research data to establish appropriate product pricing.
Identifies new market segments that will benefit from company products.
Facilitate strategic relationships and partnerships with key industry players and vendors.
Supervise the department and provide guidance and feedback to other marketing professionals.
Maintain and control all marketing collateral that is released on behalf of the company.
Develop a measuring system for determining the success of each marketing program, and manage the quality and effectiveness of campaigns.
Create a yearly Marketing plan (key activities, budget, headcount…) for Marketing Department
Build strong, trusting relationships with key colleagues including Business Unit Heads, and cross functional leaders
Build KPIs for the quarterly reporting to show impacts from the marketing department.
Analyzes target market information to identify and recommend effective marketing approaches.
Ensure marketing strategies are developed and executed that deliver a strong customer value
Understand key marketing performance metrics and tracking tools to provide competitive analyses, forecasts the consumer/ market trend, then translate the results into actionable insights, and influence present and future products.
proposition, with the correct promotional message, channels, and weight.
Design and implement comprehensive marketing strategies for every core business to create revenue for the company’s business activities.
Performs other related duties as assigned.

Financial control
Identify short- term and long- term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure
spending, and other financial considerations.
Business Development
With other senior executives, identify new business opportunities.
Team development

Handles discipline and termination of employees in accordance with company policy.
Develop employee programs to motivate and grow employees over a period of time.
Other tasks as assigned by the Board of Directors.
Provides constructive and timely performance evaluations.
Oversees the daily workflow of the department.
Recruits, interviews, hires, and trains supervisory and management staff in the department.

Required skills and qualifications

Proven ability to plan and manage budgets.
Excellent leadership, communication, and decision- making skills
Successful track record in senior marketing role and campaign creation
Experience in digital and print marketing, content marketing, and social media marketing

Preferred skills and qualifications

Prioritise candidates with backgrounds in luxury goods industry. Especially the alcoholic beverage/Cigar/Tobacco industry.
Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
Fluent English in speaking and writing.
Good looking and proffesional.
Excellent leadership and team development.
Have 10 years of Marketing experience.

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Cập nhật gần nhất lúc: 2026-03-26 10:15:03