Senior Marketing Executive

ABOUT URBOX
UrBox is Vietnam’s leading digital gifting & loyalty platform that enables businesses to integrate their reward & loyalty programs with an ever- growing network of more than 350 brands & 20,000 accepted online and offline stores in Vietnam.
UrBox has the widest network of clients in loyalty in Vietnam and provides loyalty & reward solutions to many big organizations in the aviation, banking, FMCG, Insurance, Real Estate industries and more.
KEY RESPONSIBILITIES:
Brand Strategy & Content Development (20%)

Collaborate closely with the Brand team to shape and execute the company’s overall brand strategy
Build and manage a centralized corporate content/brand asset hub, including white papers, case studies, webinars, presentations, blog posts, leadership profiles, and visual assets
Ensure consistency, quality, and strategic alignment across all brand materials

Social Media Management (40%)

Develop and manage content calendars, campaigns, and community engagement initiatives
Contribute to TikTok content to enhance B2C storytelling and engagement
Own and grow our LinkedIn presence to strengthen brand authority in the B2B space

B2C Communications & Campaigns (30%)

Lead & execute marketing campaigns and leverage other communication tools to nurture current end- user pool and drive engagement (b2c)
Support PR activities, media outreach, and brand visibility initiatives

Events & Brand Experiences (10%)

Support and amplify CSR programs that reflect and strengthen the company’s values
Conceptualize and execute a range of events, including trade shows, customer engagement activities, and internal brand initiatives

Solid understanding of industry trends and market dynamics
A proactive, collaborative mindset with the ability to work cross- functionally
High attention to detail with a commitment to quality and accuracy
Proven social media management skills, with hands- on experience managing platforms like LinkedIn (B2B focus) and TikTok (B2C engagement)
Experience managing multiple channels (social, content, email, events)
2–3 years of experience in Marketing or PR, with at least 1 year in a B2B environment
Strong storytelling and communication skills (both written and verbal)

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Cập nhật gần nhất lúc: 2026-04-10 00:40:03