Assistant Brand & Product Marketing Manager

Project / Deployment Management: Manage POSM design–production–allocation–tracking; support NPD launch checklist and rollout; run post- evaluation and continuous improvement.
Portfolio & Product Management: Core category: Manage portfolio strategy (SKU roles, listing priorities, pack/price architecture), monitor performance and propose optimizations. New category: Lead DS GTM (positioning, pilot regions/outlets, starter kit, training/demo plan) and readiness materials.
Market & Business Analysis: Track market, competitors, channel dynamics, and key regulations; analyze industry/product trends; collect dealer/installer/end- buyer insights; deliver periodic DS performance and activation reports with action recommendations.
Branding & Communication Execution: Execute DS brand plans (POSM, visibility packages, activation, local content); manage briefs, timelines, and quality; ensure message/claim compliance; support basic issue/crisis response.
Budget Management: Track A&P commitments vs actuals; ensure proper approval/documentation; support budget planning and efficiency/ROI mindset.

Experience: Minimum 2–3 years in an Assistant Brand Manager role, or at least Senior Marketing Executive level with proven ability to lead / co- lead key brand, DS activation, portfolio, or NPD- related projects. Experience working cross- functionally with Sales/Trade and managing agencies/suppliers is required; building materials/construction- related industry is a plus
Language skills: English – fluent communication in speaking & writing
Computer & Digital Skills: Strong MS Office (Excel/PowerPoint/Word). Comfortable using modern productivity and analytics tools to improve work efficiency and reporting (e.g., Power BI/dashboarding, basic data visualization, collaboration tools). Able to leverage AI tools for research, content drafting, and workflow automation with good judgment and compliance.
Education: Bachelor’s degree (Marketing/Business preferred).
Research and Data analytical skills: Data- driven mindset; able to evaluate program effectiveness

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Cập nhật gần nhất lúc: 2026-04-07 17:30:03